In my previous posts on psychiatric practice websites, I have covered the importance of having a website so your practice can be found online. If you have a website, or are now considering one, congratulations! At this point, you could rest secure in the knowledge that you have a website to send patients to, or you can do a bit of work and try to make your website appear near the top of a search engine list of results. That’s right; we are moving on to the ever expanding subject of Search Engine Optimization (SEO) for your website!
Once you have a professional website set up for your practice, you need to consider spending a few hours here and there on internet marketing to promote yourself. Internet marketing is a big, complicated subject and I think your time is better spent seeing patients than delving into this subject. So, I will be doing a series on the things you can do to advertise your practice online, using as little of your time as possible.
In my last blog article on branding your practice, I discussed the importance of having a web presence and what should be covered on your website. In this post, I want to talk about how to go about getting your website. After all, they don’t build themselves!
The first step in branding your practice is getting a website up and running. Having a professional, up-to-date website is crucial in a society that turns to Google for recommendations on everything from new restaurants to doctor referrals. Without a doubt, a modern and professional website is a cost-effective way to increase your practice’s visibility and grow your business.